PPC/Adwords are the advertisment programs by google.
For all your searches on google, there are few sponsored results on the top and right side. They are all paid results. The rest are called organic search results. While SEO focuses on organic results, PPC shows your advertisement in the sponsored section. SEO is a long-vision plan – while PPC / Adwords can get you visibility right from day one. Ofcourse, we need to pay google for the same.
Building a winning PPC campaign – requires careful planned approach. It requires tasks as listed below -
Researching and selecting the right keywords.
- Organizing the keywords into well-organized campaigns
- Creating ad groups
- Setting up PPC landing pages
- Optimizing landing pages for conversions
Please note that under PPC – the advertiser usually pays per click on the advertisement. For some advertisements the charge is on per 1000’s of impressions (ad display and not clicks). But Google usually reward advertisers by charging less amount per click for relevant and intelligently targeted pay-per-click campaigns. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So doing PPC right become important.
Google being the most popular search engine gets massive amounts of traffic – resulting in lots of clicks to your advertisements. A successful PPC advertising campaign will focus on
A PPC campaign then regularly needs to be managed to keep their effectiveness. Our team at Techma are experts with PPC campaigning and management – giving you the best returns on your investments.